Words for your funnel

People aren’t stupid.They know what an ad looks like. In fact, the average person sees 5,000+ of them per day. And that number is only going up. 

Regardless, most advertisers ignore this simple fact & burn their money to ashes.

They create ads that scream ‘buy my stuff!’ 

You see, over time, people have subconsciously mastered the ‘art of ignoring’. Psychologists call this phenomenon ‘inattentional blindness’. 

To prove this, in 1975, the famous ‘Invisible Gorilla Experiment’ was conducted. A group of spectators were asked to watch a video of people passing a basketball and count how many times the ball was passed. Halfway through the video, a man in a gorilla suit walks right through the middle of the group. He even does a little dance. 50% of the spectators completely missed the gorilla! 

That experiment proved a simple fact…

People have a natural, in-built tendency to ignore (when they’re heavily focused on something). 

It’s almost like mother nature knew that one day, our television screens, phones & computers & email inboxes would be full to the brim with promotional material. All competing for our attention. 

  But for some reason, most advertisers don’t get this. They create ads that behave like the ‘person in the gorilla suit’. Waving around screaming ‘hey look at me! I’m an ad, PLEASE click me, I’m begging you!’

But the people don’t care. And if they did, street beggars would be millionaires.

Now, can you imagine if people did give their attention to whatever was distracting them? If that was the case, then merely uttering the phrase ‘display ads’ would give any marketer an orgasm. But that isn’t the case. In fact, display ads have a terrible, vomit-inducing click through rate of 0.1%. That’s saying something!

Social media platforms have gone to unimaginable, law-bending lengths so that advertisers can run ads which blend in!

But there’s a problem. Because for the very few business owners that know all the above…the battle is only HALF-WON.

Because then comes the task of actually writing the ads, emails, advertorials & even blogs which engage readers.

Some try & do it themselves, but soon realise they’ve taken on a behemoth of a task. 

They’re faced with staring at a blank screen for hours on end, waiting for some kind of inspirational lightning bold to strike, but…NOTHING. Zilch.

Others assign the job to their staff, but quickly realise, they do not share their desire to sell, & worst of all, end up creating ads which scream ‘buy my stuff!‘

Many flock to freelancer marketplaces, but are faced with a barrage of copy-&-paste job proposals.

And the best copywriters on these platforms are extremely busy, some even demand 5 figure fees for a single project.

That’s Why We Created FLAT-RATE Copywriting Packages SPECIFICALLY Made For Digital-Marketing-Savvy Business Owners So They Can A/B Test WITHOUT Breaking Their Bank Account.